This is my current favourite place to spend time. I could explain it in terms of identity, avatars, blah blah blah. I could also make a case for the movement of offline children's activities online with all the implications for blurring of boundaries. I could talk about shovelware and echo Ted Nelson's arguments about the way that computers have been used to merely simulate paper culture. But really, I just like going through their wardrobes to see what kind of shoes and accessories the 'dolls' have.